The CEO Catalyst: How Dr. Susan Dorfman Sparks Change (Part One)

Episode Information

David welcomes Dr. Susan Dorfman, the strategic leader behind CMI Media Group’s success as the #1 media planning agency for the life sciences. Tune in for an illuminating discussion with this innovator, who is guiding CMI’s global healthcare clients by pioneering data-driven approaches. Recognized for excellence, Susan brings over 20 years of spearheading targeted, measurable strategies that engage specific audiences. Her passion is transforming data into tactics that reach individuals. An unstoppable visionary, she nurtures ideas into products that impact the marketplace. Hear key moments that defined her path to CEO. Susan lives data—now dive into the mind of a media maverick.

About Dr. Susan Dorfman: Dr. Dorfman is the President & CEO of CMI Media Group, a WPP agency, the leading strategic media planning agency serving the life sciences Industry. She is responsible for the growth and future direction of the agency, with a strategic focus on integrated HCP/consumer data-backed interactions on a global scale. She has immense experience in promotional strategy development, omni-channel/multi-channel media and relationship marketing, customer insights, and media innovation built to reach, engage, and deliver a return on investment. Susan lives and dreams data. Her passion is transforming data into actionable and measurable tactics that ultimately leads to reaching her clients’ audiences down to the individual level.

Susan is unstoppable in her quest to provide the most actionable strategies to our clients. She provides vision and leadership to both clients and her staff; she has a knack of concepting and nurturing innovative ideas that turn into viable products that make a real impact in the marketplace.

Mentorship and DE&I is a priority to Susan. As part of this, she is the executive sponsor of PLUS+, the LGBTQ ERG, and for Shalom, the Jewish ERG, for CMI Media Group and Compas. She is a Doctor of Health Administration, co-author on the definitive guide to EHRs, and an industry speaker with strong connections to the healthcare and life sciences industries. She has been the recipient of several industry honors including: PharmaVOICE 100, PM360 ELITE, HBA Rising Star, MM+M Innovation Catalyst, the Campaign 40 Over 40 Award, MM+M Pinnacle Award and the Campaign Female Frontier Award.