In the premiere of Coming About, David welcomes Chris Kuenne, a best-selling author, entrepreneur, and growth expert who has built two remarkable businesses: Rosetta and Rosemark. Chris has a unique perspective on customer motivation and personalization, and how they can drive enterprise growth and customer lifetime value. He shares his stories, lessons, and tips on how to build a business that is aligned with your personality and your customers’ needs. Whether you are an aspiring entrepreneur, a seasoned business owner, or a curious listener, you will find this episode full of valuable insights and inspiration.
About Chris Kuenne: Chis is founder of Rosetta and Rosemark, is a highly successful entrepreneur, business builder, best-selling author and member of Princeton University’s faculty. For more than 35 years he has been fascinated by the question of what motivates people to act as they do in a commercial context. He has devoted his career to translating insights about customer motivation into personalized sales and marketing techniques that accelerate enterprise growth. He and his team built, scaled, and sold Rosetta, a leading digital technology and services business to the Publicis Groupe for $575M.
Chris is now focused with his colleagues at Rosemark on applying these growth techniques to build a software platform to support consumer marketing companies to drive consumer lifetime value through next gen personalization. He published a Wall Street Journal best-selling book entitled, Built For Growth, with his Princeton colleague, John Danner, on how the Personality of the Founder defines and shapes the growth of a new venture. Chris has been a frequent speaker to various business leadership audiences, including the Young President’s Organization (YPO), venture capital associations, in addition to the American Council for Growth (ACG) and the CFO Roundtable, among many others. He has been an active contributor to Forbes and a range of other leading industry magazines and journals such as Advertising Age, AdWeek, Banking Strategies and Pharmaceutical Executive. He has also appeared on CNBC Street Signs, Forbes and many other podcasts and other media outlets.
Prior to founding Rosetta, Chris co-led the retail marketing practice at First Manhattan Consulting Group, following 10 years in marketing management at Johnson & Johnson, where he led the Band Aid® and Tylenol®brand franchises. Chris serves on various corporate and nonprofit boards. Chris received his MBA with Honors from Harvard Business School, and his BA from Princeton.