Lizanne Falsetto epitomizes today’s woman. She is a celebrated CEO & founder of thinkThin® ( the lifestyle brand she sold in late 2015), health and wellness visionary, retail trend spotter, sought-after business media commentator, and advisor to the next-generation of entrepreneurs. While a successful fashion model in the 1990s, she hungered for a protein-rich, high-energy on-the-go snack, that was low in sugar and gluten-free. thinkThin® was founded to address this market opportunity. Crafted by hand from a personal recipe, thinkThin® quickly scaled nationally and globally. What began as a clear market opportunity in health foods ended up as a 20-year tenure as CEO of one of the fastest-growing health food snacks in history. After thinkThin® was acquired in December of 2015, Lizanne began a new chapter as an advisor to CEOs and early stage entrepreneurs with clear track records in product design, market share capture, and revenue-relevant business leadership.
A natural explorer with an affinity for spotting retail trends long before they come into popularity, Lizanne started lizannefalsetto.com in 2018 as a wellness platform to share insights as she travels the world trying new and ancient foods, herbal remedies and products that are said to increase energy, stamina, and promote wellness & longevity. She looks for clues from the past to help create a simpler healthier future. Focusing on three key pillars: Advisory, Food and Wellness – lizannefalsetto.com is an opportunity to share not only her experiences in building a national lifestyle brand and support other entrepreneurs (Advisory), but to go on an adventure to discover health and well-being through nutrition, traditional Chinese herbs, recipes, trends in food/food science, DIY natural beauty tips and reviews on organic products.