Episode 05 | Part Two: The Sourcing Genius: Unveiling the Secrets to Product Sourcing and Merchandising with Isaac Hetzroni

Episode Information

As we reach the inspiring conclusion of this episode of “Graduate a CEO with Jim Hunter,” the remarkable journey of Isaac Hetzroni, the Founder & CEO of Imprint Genius, continues to captivate and inspire. Throughout the conversation, Isaac shared invaluable insights, from his early experiences growing up and working in his family’s factories to his globe-trotting adventures sourcing products from around the world. Isaac’s advice to entrepreneurs who aspire to start their own businesses while in college resonates deeply. He emphasizes the immense benefits of leveraging the unique resources and opportunities available during this time, empowering aspiring CEOs to take bold steps and unleash their potential. Jim also turns his attention to a distinctive aspect of Imprint Genius—the remote nature of the business. Inquisitive about the management structure and the individuals involved in the day-to-day operations at Imprint Genius, Jim prompts Isaac to shed light on the dynamics that power the company’s success.  From humble beginnings to pioneering the disruptive force in the world of promotional items and custom apparel, Isaac’s journey serves as a testament to the power of passion, perseverance, and unwavering commitment to excellence.

About Isaac Hetzroni: Isaac is a product sourcing and merchandising expert. He has led his company Imprint Genius to become the #1 fastest growing company in its industry, helping both startups and Fortune 500 brands. Isaac has traveled around the world sourcing over 1000 products in his career. To learn more about Isaac and his work, visit thesourcingguy.com, where you’ll find a wealth of free product sourcing education and resources.