Kathleen’s first guest is Craig Fisher, the founder of employer brand & marketing process strategy firm, TalentNet Media. Craig is known for helping companies with the digital brand and inbound marketing strategy and training for recruiting, sales, marketing, and personal branding. In part one, Craig shares how he stumbled from a career in pharmaceutical sales to the world of recruitment, the importance of a personal touch when recruiting employees, and how he helps companies develop their employer brand experience.
About Craig Fisher:
Craig is the founder of employer brand marketing and recruitment technology and process strategy firm, TalentNet Media. He has led Global Marketing, Employer Brand, and Recruiting Innovation at Allegis Global Solutions – North America’s largest RPO and staffing company. He has led talent acquisition teams at the Fortune 500 level owning recruitment process, marketing, and technology. His digital branding methods have been adopted as best practices by companies like Linkedin, Toyota, YUM! Brands, Microsoft, and many more. He’s the author of Inbound Recruiting, and a popular keynote speaker at tech, social media, HR / recruiting, and sales conferences worldwide.
Craig created the first Twitter chat for recruiters and partnered with the first Linkedin certified training company in North America. He consults with sales and recruiting teams, advises HR technology firms, and runs the largest recruiting conference series in the Southwest, TalentNet Live. He’s been detailed in the Wall Street Journal, NPR, The Economist, and Entrepreneur as a subject matter expert in multiple areas of talent acquisition; and is listed among HR and Recruiting’s top influencers and most engaging conference speakers.