In this week’s episode, Rusty is joined by Jaci Russo, Co-founder and CEO of brandRUSSO to discuss her book, He Said, She Said: Branding, the writing process, and how she uses her new book for new clients. She also discusses Brand State University, an online learning platform she founded.
About Jaci Russo:
Jaci Russo, P.C.M. is the co-founder and CEO of brandRUSSO, a strategic branding agency in Lafayette, Louisiana. Prior to RUSSO, Jaci worked at Creative Artist Agency (CAA) in Los Angeles, California, with Barry Diller at HSNi, and was part of the initial team behind the launch of L2 Communications. Today, Jaci serves as the lead strategist at brandRUSSO, in addition to her role as CEO. Jaci is a published author and sought after speaker on all things branding, dedicating much of her free time to helping civic organizations and nonprofits. To further fulfill her passion for helping businesses build successful brands, Jaci founded Brand State U – an affordable online learning platform for small businesses and do-it-yourself marketers. She also hosts Brand Builder Workshops and contributes to brandRUSSO’s Razor Branding blog and podcast to help companies grow and compete in today’s ever-changing marketplace. Jaci is the proud mother of 4, an alumna of the University of Louisiana and a Professional Certified Marketer (P.C.M.) through the American Marketing Association.