In this week’s episode, Rusty Shelton chats with Jeff Pedowitz, President & CEO of The Pedowitz Group, about agency life and why he prefers “the loop” to the outdated marketing funnel to maximize the lifetime revenue of a customer. Jeff talks about how his communication and leadership skills have evolved over his 14 years of owning his agency, and how marketing and sales teams can work more closely together towards common goals.
About Jeff Pedowitz:
Jeff is not satisfied with the way marketing teams do business. The industry standard reduces them to cost centers — drains on the organization as a whole. For Jeff, these teams can be profit centers and the creative heart of companies willing to evolve.
As President and CEO of The Pedowitz Group (TPG), Jeff and his team have developed an unparalleled reputation in the marketing community. Committed since day one to be a guiding light in their space, the philosophy, and principles that drive TPG manifest as deep insight on topics such as digital transformation, customer centricity, business accountability, and marketing technology.
Under Jeff’s leadership, TPG has a proven track record of generating revenue for clients. Over 1,500 corporate clients have teamed with Jeff and TPG over the past 20 years. Fortune 500 companies, ubiquitous brands, and boutique organizations looking to meet the modern standard have turned to TPG. Their trust in TPG has yielded over $25 billion in marketing-sourced revenue and marketing-influenced revenue. Beyond that, in the more than 10,000 campaigns they’ve launched, TPG has created meaningful relationships between brands and their customers.
With more than 70 team members in 24 states, TPG is poised to create the kind of wins that fuel lasting growth. He is the author of F the Funnel: A New Way to Engage Customers & Grow Revenue.