This week, Rusty Shelton talks with good friend and fellow Austin-based marketer, Nick Alter, about how building the perfect website is much like building a custom home and why the laborious process is so important to your personal and business’s brand. Nick also reveals the four things you need to answer as to why a client should choose your business over a competitor, and why he’s obsessed with helping businesses and communities grow in a way that is both sustainable and scalable.
About Nick Alter:
Nick Alter, Principal at Alter Endeavors, has worked with over 500 brands across a myriad of different sectors, from commercial real estate to healthcare, service companies to retail, thought leaders to startups. The focus for Alter Endeavors stems from Nick’s passion for stories and technology. After graduating from Southwestern University with an English and Communications double major, Nick started as a freelance content developer and strategist, which quickly evolved into a consulting position for a number of brands in Austin, Dallas, and Houston.
After two years as a freelance consultant, Alter Endeavors was founded in 2011 to meet the growing needs of Nick’s freelance clients, drawing together incredible talent to accomplish client goals. Today, Nick continues to serve as a consultant for Alter Endeavors’ growing client base while also researching and pulling together new strategies and programs for a constantly evolving digital marketing space.