Today, host Rusty Shelton and digital marketing expert and CEO of Zilker Media Paige Velasquez Budde discuss the social media algorithm shifts that are ranking personal profiles, live content, and feeds even higher, and why that is. Paige gives tips about how business leaders can change their mindset to become more comfortable with being visible as a thought leader rather than hiding behind their company or organization’s corporate brand, including what she thinks is the quickest way to climb to a top Authority Marketing position in your industry.
About Paige Velasquez Budde:
Paige Velasquez Budde is Partner and CEO at Zilker Media, an Austin-based agency building people-driven brands. She has been featured as a speaker on digital marketing strategy and led
workshops at national venues such as Harvard Medical School, Austin’s own Alamo Drafthouse, Zilker Park, Hilton Hotel, and for organizations such as Women Presidents’ Organization. She has led the marketing campaigns and strategies for some of the world’s most recognized authorities, including The New York Times bestseller and Fortune Magazine Senior editor-at-large Geoff Colvin, The New York Times and Wall Street Journal bestseller and Hall of Fame speaker Sally Hogshead, and many others. Paige has also counseled leading international brands such as Russell Stover and a2 Milk. Her approach to people-driven marketing has been featured in many media outlets including Inc., Thrive Global, Texas CEO Magazine, Authority Magazine, Business News Daily, and Business.com.